End of Music

by Tom Temple

9 October 2005

I remember a long time ago, Levi, Jon and I were talking about Dr Dre. Levi said that he had a box of “platinum beats” just waiting for the next Eminem. We were like, “C’mon Levi. It takes more than just a baseline to make a hit. You can’t just tell ahead of time which ones are going to be hits.”

I’ve got to admit that I was wrong. “In da club” is just such a beat. If Dre gave me that beat, I would have gone platinum. I could talk about robots, or what I ate for breakfast or whatever and it wouldn’t have mattered. Platinum. It’s like a shot of distilled essence of catchiness. Striaght up. No ice, no lemon, straight up pure catchy.

Music isn’t about developing themes anymore. It is about concentrating a whole song into six notes and then hammering them in so deep that you’ll never forget them so long as you live.

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