End of Music
by Tom Temple
Oct 9, 10:26 PM
I remember a long time ago, Levi, Jon and I were talking about Dr Dre. Levi said that he had a box of “platinum beats” just waiting for the next Eminem. We were like, “C’mon Levi. It takes more than just a baseline to make a hit. You can’t just tell ahead of time which ones are going to be hits.”
I’ve got to admit that I was wrong. “In da club” is just such a beat. If Dre gave me that beat, I would have gone platinum. I could talk about robots, or what I ate for breakfast or whatever and it wouldn’t have mattered. Platinum. It’s like a shot of distilled essence of catchiness. Striaght up. No ice, no lemon, straight up pure catchy.
Music isn’t about developing themes anymore. It is about concentrating a whole song into six notes and then hammering them in so deep that you’ll never forget them so long as you live.
Oct 10, 12:16 AM
The hammering process is materially assisted to an incalculable extent by the vasty quantities of money recording studios spend on getting airplay. This is why those ClearChannel stations play the same five songs twelve times a day for weeks on end.
Oct 10, 11:37 AM
With pop songs you’re totally right. But not “In da club”. The whole song is 6 notes (only 3 distinct) in 4 bars, which take about 8 seconds. So in 3:40 they manage to play the whole thing some 24 times. That’ll do it. You only need to hear it once.
Remember how they used to try to get away with that sort of repetition: key-changes for each additional chorus after the fourth. Since a key change down sounds like you’re relenting they pretty much always have to be half-steps up. People start to run out of singing range before long.
Dre proved that all you have to do is bounce it back and fourth between faux violins and faux cellos with an occasional break to ominous crescendo on the faux bass. You can go all day like that.
Oct 10, 06:51 PM
The key-change card is definitely hard to play well. It got done to death sometime in the early 1980’s, and has been branded hopelessly hokey since. It does make an occasional resurgence, but I think that’s only in music whose primary audience is the 11-15 crowd, for whom everything seems exciting and new.
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