Why did they go and do that?
by Tom Temple
10 December 2005
Look at this for a second. Noone asked the obvious question. Why not buy a couple new servers and sell new CDs potentially with a different name on them? You know like a “new game”. That’s usually what companies do when they want to try to sell a different product to different people. Can anyone guess? Did they think they wouldn’t have enough users to get it off the ground? All you have to do is have the game start out with money lying around waiting for the first person to find it. That would provide incentive for the early people not to quit when they realize they are by themselves.
Dec 10, 08:02 PM
Licensing.
This is speculation, but:
(a) If they re-named the game something else that WASN’T Star Wars related (Space Adventure!), they’d obviously lose a lot of business because everyone wants to pretend they’re a Jedi. This is sort of obvious.
(b) If they re-marketed a different game in the Star Wars universe, they’d have to enter into an entirely different license with LucasArts, which would cost another big pile of bags of money. Plus, they’d have diluted the market with TWO persistently online Star Wars video games.
That’s my guess, at least.