Chewing up Reuters yesterday seems to have given me a taste for half-baked media. So for today’s lunch, I sampled a little Slate magazine, brazed in a light sauce of urban myopia, and served with a touch of upper-class condescension. Though well-presented, the dish combined flavors that were flatly incompatable, and left me with a decided aftertaste of half-assery.
This past Monday (Oct. 23), Slate magazine announced the Slate Green Challenge, a collaborative effort with eco-friendly ad magnet Trehugger.com, attempting to get Slate readers to realize the size of, and hopefully reduce, their collective impact on the planet’s ecosystem. I thought it a noble enough end, and being the sort who likes to gloat about their eco-friendliness, I eagerly began taking the quiz.
Problems arose immediately. What if your home is heated with something other than natural gas or oil? The quiz offered all sorts of transportation options (“Subway” “Bus in city”, “Bus on highway”, “Motorcycle” or “Taxi”), but plenty of folks live places without cities, highways, subways or a reliable taxi service. Do their carpooling, biking, walking, Segwaying, and scooter-riding miles not count toward reducing impact? The quiz also assumes all its takers own and use a dishwasher and washing machine. To top it all off, the quiz failed to produce a result the first time I took it, and rebuffed my repeated attempts at a retake.
I wasn’t the only one to see these shortcomings. A brief look at The Fray shows plenty of other readers taking up similar issues (not that Slate acknowledged any of this in their Fraywatch section). But I figured, hey, this quiz is just to establish a baseline. What really matters are the improvement suggestions, right? Yes – so long as you don’t realize the magazine’s suggestions suck. Just look at their transportation tips ; it’s all “tire pressures”, “air filters” and “fly less” – no “use mass transit” or “buy a bicycle”.
I can understand living in the city and not being aware of things like pellet stoves. But it’s all of 3 miles from Jersey to the Bronx – does Slate not think that’s manageable on a bike? Or perhaps using the largest subway system in the world? God forbid someone mention a bus. It may just be a touch of rural-bred Bryanism, but why do I get the feeling this article ignored obvious transportation solutions based on the social perceptions of its author and target audience?
Progressivist ranting aside, the real pièce de résistance from these self-indulgent chefs was not served until a few hours later, when the e-zine published this lovely article on the gasification of coal. Yes, on one page, they stressed the importance of reducing carbon emissions and curbing the greenhouse effect, while praising an inescapably inefficient means of producing cheap gas on another. Is this obviously self-defeating juxtaposition reflective of the ineptitude of Slate’s editors – or just their opinion of the readership?