Pimpin' Pop Culture
by Bill Carty
29 March 2005
In the current issue of New York Review of Books, under the half-guise of career retrospective, John Leonard offers a critique of novelist Jonathan Lethem. Leonard’s problem with Lethem is less with his writing and more with what he sees (fairly good-naturedly, I thought, though Sasha Frere-Jones disagrees) as current trend for deifying cultural minutiae. In addition to Lethem, Leonard calls out Rick Moody, Michael Chabon, and Jonathan Franzen for propogating a “bundle of bombast about ephemera.” Now, don’t get me wrong, I love pop culture as much as the next guy, but I think Leonard has a fair point: nerd appropriation has gone too far. NPR, I turn to my steely gaze to you…
Driving home from class the other night, I caught a segment of All Things Considered, titled Pimp My Ride: The Ultimate Bodyshop Model for Hospitals. (Full disclosure: the fact that I caught any sort of news programming on WHQR, my personal archenemy, is a minor miracle given the station’s unfailing propensity for classical music. To be fair, there are 4 hours of Morning Edition, but 5 a.m. to 9 a.m… do those hours even exist?). In this commentary, Joe Wright expresses his desire for hospitals to be more like the custom shops on “Pimp My Ride” (Sure! Why not? Let’s do it!): willing and able to offer the quick fix for its ailing “patients”, turning lives around with a wave of a flame decal. Which is all fine, etc, etc, etc, but goddamn if “Pimp My Ride” wasn’t my last bastion of unironic, unmetaphorical, brainless entertainment. And now its been painted meaningful by NPR’s somber hues. Xzibit would not approve.
Am I grateful that ten years down the line I may be able to toss a “Pimp My Ride” reference into casual conversation? Of course. I await that fateful cocktail party with open arms. But is this all necessary? Well… Leonard writes: “Boomers have made sure that their every febrile enthusiasm since Pampers will last longer than radioactive waste, on digital cable or DVD. Gen-Xers are just as solipsistic; anything that ever mattered to them must have been profound.” Though a little harsh on Lethem, Leonard has a point: sometimes you just have to walk away. (And that means you, NPR. Take your stentorian tones and leave my MTV alone).
I agree to an extent with Leonard on his assessement of Lethem’s most recently (and kind of spectacular) novel The Fortress of Solitude, a book that’s only failing comes when the protoganist, Dylan Ebdus, revisits his superheroic childhood as an adult. Earlier in the novel, when the reader is asked to believe in the fantastical flights enabled by young Dylan Ebdus’s magical ring, we are as much placing faith in our own faith in a child’s imagination than anything Lethem has created. (The scenes of Dylan flying over Brooklyn are magical – picture Alfonso Cuaron’s vision of Harry Potter’s flight over Scotland, but with graffiti, the Brooklyn Bridge, and dope-dealers). But when Dylan flies again as an adult, this turn (a cop-out in Leonard’s opinion) somehow diminishes what we’ve previously imagined as Dylan’s childhood escape from a motherless upbringing. It seems, that in order to truly move on, Dylan must have had to leave his magic powers in the past.
Because some things are better left behind. The other night I caught a little bit of (ok, all of) of CBS’s “Spring Break: Shark Attack,” and it was spectacularly awful (in a good way), but let’s just leave it that way. I hope that the folks over at NPR do the same, especially those watching from the ER, looking for advice. Because even I know that you never remove an impaled object, especially when the splattering blood is going to alert a swarm of killer sharks.

Mar 29, 01:01 PM
I saw the first 5 minutes of “Spring Break Shark Attack,” and was unable to enjoy it, either ironically or as a guilty mindless pleasure. And let’s keep in mind that I thoroughly enjoyed “Deadly Invasion: The Killer Bee Nightmare” each of the 4 times I saw it. “SBSA” was just bad. Like “Amityville Horror IV” bad (that’s the one with the possessed lamp that I found scary at the age of 6 or so). Only even the finest Schlitzing could render it palatable.
Mar 30, 08:13 AM
Right, right. It was bad. That’s hard to disagree with. But it was also not bad. It was a slow starter, and I do think it moved from after-school-special-bad to camp-bad in the latter half. Maybe you had to have just seen the episode of 90210 when Emily Valentine surreptitiously drugs Brandon (and the subsequent “Dylan as elder, wiser” moments) to fully appreciate the resucitation of the “sneaky-doping” plotline. And the nice little bow that they use to tie up the end, a little “how did it all go so wrong” speech while people are still, presumably, trying to keep their entrails from floating away.
Mar 30, 02:29 PM
Link is not working and I forgot my password. SO… there you go.
Mar 30, 06:30 PM
Bill my man, I’m afraid your reply became a parody of your own thesis.
Mar 31, 11:06 AM
No! I’m not saying it was important, just awesome. That’s it.
Mar 31, 04:46 PM
I’m just saying that while you’ve got to sit on “Pimp My Ride” for another 10 years, you finally got your chance with that episode of 90210 were Valentine…
Apr 1, 12:40 PM
Except that 90210 was on a week ago (thanks SoapNet!). I’m not sure what reruns do to my thesis. To clarify: I acknowledge (obviously, since I can’t avoid it) that you can’t “just let things go” completely. I was talking more about the NPRification into a meaningful cultural object. Or more specifically, I probably don’t mind if I do it.